Thinking Different: Changes You and the World

In 1997, Apple launched a campaign that changed how a generation of Americans saw themselves and the technology around them. The Think Different campaign celebrated the rebels, the misfits, and the dreamers who pushed the world forward. Nearly 30 years later, its message is more relevant than ever. This exhibit tells the story of Apple from the 1980s-2010s through the experience of Professor Brian Hall as an Apple user. Artifacts from his personal collection show the colorful rise of Apple and why the slogan of Think Different tapped into the psyche of those ready to rise to the challenge.